Branding, Marketing & Media Tools

A well produced book can be a magical marketing and promotional tool. What better way to deliver a clear marketing message than a book that can be distributed by your referral markets? A book has a perceived value and becomes a “gift” of information, rather than an obvious promotion piece. Brochures can be misplaced or discarded. Books are forever.

One of the most effective ways to establish yourself as an authority is to author a book. Authoring a book attracts media attention, increases credibility, and can help position you as an expert in your field.

My Mother’s Italian My Father’s Jewish I’m in Therapy! Cookbook
By Steve Solomon & Jane Evers

Prior to opening in his play, “My Mother’s Italian My Father’s Jewish I’m in Therapy!,” at the Little Shubert Theatre in Manhattan, comedian, Steve Solomon, sought ways to focus as much attention as possible on his upcoming Off-Broadway show. This cookbook was a highly successful tool used to accomplish just that, helping to get him booked on numerous talk shows, including Martha Stewart’s Show.

The logo, which is the brand of the show, was used as the cover so the brand (the show) would get increased visability.

Website: www.italianjewishtherapy.com
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Amazing Smiles
By Albert J. Kurpis, D.D.S.

This book presents you with all the basic information needed to learn about getting a smile makeover. You will learn the language and terms used in smile redesign and see many options you never thought possible.

Dr. Kurpis has been granted two United States patents for his innovative work in the dental field. Many talk radio shows have featured Dr. Kurpis and his has been interviewed on ABC and CBS news. This book has been used to increase brand awareness of Dr. Kurpis and his cosmetic dental practice.

Wesbsite: www.amazingsmilesbook.com
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Award: 2008 Indie Book Award – Finalist - Best Cover Design