StarGroup International CUSTOM BOOK MARKETING

Marketing is part science…part art…and all skill.

The first step in StarGroup International’s approach to a marketing project is to develop a comprehensive marketing plan emphasizing your company’s short and long-term goals. Then, a team of experts will research market segments, develop target markets, position the product and define the message to be communicated. Only after these steps are completed, can the brand building, public relations and promotional campaigns be implemented.

Book Marketing

Before a book is published, StarGroup begins to help market and promote the book. We use a variety of marketing and public relations tools, including both traditional and cutting edge technologies.

A typical StarGroup International marketing and public relations campaign goal is to collaborate with authors in providing local, regional, and/or national media attention to generate exposure for the book and to position its author as an expert in his/her field.

In order to accomplish these goals, StarGroup International creates a marketing and publicity campaign and will compile specifically targeted databases that will be used for marketing, publicity, distribution and sales.

StarGroup develops all necessary collateral materials, creates necessary databases and can develop any type of video production. Some uses for the videos are for the website or for presentations. Website production may include more than just websites, such as blogging implements, and website optimization. In addition, StarGroup International can present first run books for appropriate Book Awards and relevant book reviewers.