Services
Public Relations

The public relations team at StarGroup International will create a clear and consistent company message that resonates with the relevant arena/industry. StarGroup will create a message that reflects the image, reinforces the reputation and establishes an on-going dialogue with the target market of each company it represents.

It doesn’t matter if a company is a large corporation or a small business with services to promote, products to sell, or an image to brand, a book can be an ideal marketing tool. StarGroup uses a combination of traditional press releases to deliver messages to the appropriate contact and the latest Internet technology to promote books. A full public relations campaign also pitches each story to talk show producers and magazines and newspaper editors.Book Public Relations

Our public relations services include numerous proven techniques in addition to contacting appropriate book reviewers to achieve credible publicity.StarGroup can help develop a specific media event to promote either the book or its author. When one becomes an author, one also becomes an expert in his/her field, so speaking engagements become an important way to promote the message and the messenger’s image.
For non-profits, fundraising and brand-building campaigns, StarGroup:

· Explores the type of book and message needed
· Assists with getting the book sponsored or underwritten
· Explores areas of distribution for fundraising