StarGroup International CUSTOM BOOK PUBLISHING

One of the most effective ways to establish oneself as an authority is to author a book. Authoring a book attracts media attention; increases credibility and can help position one as an expert in his or her field.

Books can be used to create a corporate history, produce a working manual, describe a step-by-step process for individual success, develop a “how to” guide of business or product lines, leave a legacy for friends and family, establish a vehicle to send a personal message, enhance professional credibility and create a highly successful and innovative marketing and media tool. Books are also powerful cause marketing, media exposure and fundraising tools for non-profit organizations.

StarGroup book services include researchers, ghostwriters and specialty writers, editors and proofreaders, cartoonists and illustrators, graphic designers and photographers, printing experts and a marketing staff, with book marketing & media experience.

Planning consists of concept development; target market, distribution & sales and audience analysis; cover & title creation; and copyright and barcode issuance.

Production includes researching, interviewing, writing, proofreading, design elements which could be photography, graphs, cartoons or illustrations for cover concept, page design, text placement, editing, cover design, text layout and printing.

Book distribution addresses the marketing plan, review copy distribution, distributor and wholesaler distribution, book fair, book store and library distribution, catalog and trade magazine distribution, subsidiary rights and foreign rights investigation and preparing and implementing a marketing and publicity plan.

Book promotion consists of press release generation, book signings and speaking engagements, feature story pitches and print media placement opportunities as well as promoting radio & television talk show interviews & multiple online marketing services.