About Us
History

StarGroup International was formed as a PR & Marketing firm by Brenda Star, a lifelong entrepreneur, in 1993. It was her experience and success in overcoming the enormous challenges of obtaining publicity in her own business ventures, over the years that led her to establish StarGroup. The turning point came when she co-wrote and self-published a book about holistic medicine. Suddenly the media was now seeking her out as an authority. That’s when the light bulb went off.

Why not use books as a means to gain media attention? The concept of a book as a media and marketing tool instead of just a commodity was born.

A publishing division of StarGroup was created. Brenda and members of her staff set out to learn the dynamics of book production, publishing and promotion.

For years, StarGroup continued to operate as an innovative full service Public Relations & Marketing firm. In addition to traditional techniques, they prided themselves with a cutting edge approach to publicity producing corporate videos, websites, presentational skills seminars, corporate events and established speaking engagements for clients, in addition to writing traditional press releases and articles. They discovered that the most effective method of achieving publicity and recognition was by using a book.

As StarGroup became more adept at the art of producing books, demand for their services began to grow. They found an ever-expanding niche with their book production services. Independent publishers were becoming a highly viable part of the publishing industry. Today there are more than 400,000 new titles produced in the United States each year, of which 34% are published through independent publishers. In addition to a client base of individuals and companies seeking publicity for their product and/or services, there were a growing number of customers who sought to preserve their family heritage, tell their story of how they approached their livelihood or succeeded in their career, or were looking for an effective fundraising technique, all of which could be achieved by publishing a book. That’s when StarGroup concentrated more on book production as the focus for media exposure and delivering a message.

Today, StarGroup International is one of the most active and innovative independent publishers in the United States, while maintaining comprehensive public relations and marketing services. They strive to be the best in their field and are dedicated to producing the highest quality at reasonable costs.